UK bookmaker William Hill plc has leveraged its ownership of Brandywine Bookmaking in the United States to seal an agreement to upgrade the land and mobile sports betting facilities at the Plaza Hotel and Casino in Las Vegas.
The long-term deal will see with the Plaza’s sports book undergo a series of upgrades, including new video displays and seating, as well as a redesign of the adjacent bar area.
William Hill will also provide Plaza customers access to its latest technology, such as its mobile sports wagering application, the only app approved in Nevada for use on iOS, Android and Blackberry devices.
“The Plaza race and sports book is known for its terrific customer service and wagering product,” said William Hill US CEO Joe Asher. “We look forward to enhancing the experience with an even better wagering product and great technology.”
Tony Santo, president of Play LV, operator of the Plaza Hotel and Casino, said William Hill’s technology will improve the customer experience at the property.