LeoVegas launches mobile sportsbook for the German market

Stockholm listed mobile gambling group LeoVegas has revealed in a stock market advisory that it has launched its LeoVegasSport betting enterprise in the German market in good time for the football season.

The launch is supported by a multi-format marketing push that includes television, social networking and a significant digital element, and the campaign will highlight typical LeoVegas attributes such as high speed betting, rapid navigation between a variety of sports, live betting and a fast and direct cash-out system.

Last month the company launched a similar LeoVegasSport product into the Danish market, offering around 100,000 betting games daily in more than 40 different sports (see previous report).