Betsson mobile gambling deal inked

Betsson A.B., the Swedish listed online gambling operator, has partnered with UK mobile gambling technology provider Mfuse to launch a mobile sports betting service in the first half of 2009.

Betsson spokesmen said the new offer will include in-running betting and multi-betting services.

Pontus Lingwall, the betting company’s CEO said: “Betsson believes that mobile betting will be a good complement to ordinary sports betting, as it will provide Betsson’s customers the ability to bet from wherever they are, including at the actual sport venue.”

The agreement with Mfuse is to run for three years, with the service initially launching in ten languages.