California-based Social Bet Inc. has launched Youbetme, a social betting platform that enables friends to place friendly wagers on just about anything using SMS or native iOS apps.

“Our goal is to bring betting among friends back to what it’s supposed to be: fun, easy and social,” commented Jason Neubauer, CEO of Social Bet, Inc.  “While we’re at it, we aim to capitalize on the $100 billion mobile betting market, along with the booming social network and mobile app economies.”

Youbetme incorporates peer-to-peer text message betting and includes real-time feeds for all professional sports, Facebook integration, a patent-pending “QuickBet” via SMS and a Custom Bet feature.

A rating system keeps participants honest, the company said, by effectively making it possible to “rat out welchers”