Barcelona-based International Mobile Sportsbook Company S.L. (IMSC) has launched its mobile betting product “Bettymovil” in Mexico, operating under a Federal Mexican Gaming Licence.
The company claims to be the first to offer a mobile betting product in the Mexican market and is operating in a strategic partnership with Grupo Salinas and Grupo Vargas.
“Mexico was always a priority market from the word go. The volume is there (with the 63 million adult owned mobile phones), the betting culture is also highly present and visible, and Mexico is a football-crazy nation. They are the perfect ingredients for an IMSC success story,” commented James Sene, CEO, International Mobile Sportsbook Company.
Bettymovil is a mobile betting product that places micro-bets or alternative bids on a variety of events via SMS.
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