More mobile advertising from Betfair

Betfair has released “Anywhere”, the latest in a series of mobile betting promotional television ads created by the WCRS agency.

The ad. will be supported through ‘significant’ digital investment, to boost the company’s Live Casino product.

Mark Ody, brand director for Betfair, told the marketing publication Drum: “I’m delighted with the creativity and execution of the new advert. It shows our on-going commitment to growing both the gaming side of the business, as well as the mobile channel.”

Production of the advert was handled by Knucklehead, with post-production from Gramercy Park Studios.

See the ad. here: http://www.thedrum.com/news/2013/11/01/betfair-tv-campaign-released-promote-anywhere-mobile-casino#3ylmAAx3K5eLFEBf.99.