The business-to-business brand of bookmaker Jenningsbet, The Gaming Partnership, has launched its first mobile sportsbook following a deal with mobile technology firm Mkodo.

A company spokesman said the new product is the first in a series of mobile sportsbooks set to be released by TGP in 2013

It will be carried by parent group JenningsBet with further clients like McBookie and SetantaBet expected to follow soon.

TGP exec Simon Templeman said Tuesday: “Mkodo’s flexible approach will be an important factor in enabling TGP to pursue our strategic objectives of developing a quality product portfolio for our business partners. Mkodo’s focus on mobile across all types of gaming, their support for all devices and their deep experience with mobile marketing, will prove invaluable as we seek to grow our suite of mobile services.”