Mobile tech company iPro has built Ringit! an app built on its new real-time, play-by-play sports prediction platform with dynamic odds that allows players to compete in real time, by predicting the next play, drive or game2 while watching live NFL football games.

“Real-time, play-by-play predictions with dynamic odds have never been achieved before, but I’m just as excited about the flexibility of this platform,” said Robert Melendres, founder & chief executive officer of iPro.

The platform can offer social, fantasy and sports betting gameplay within a single app.  It has the ability to automatically switch modes based on the users location and the laws of that jurisdiction.

“This is a monumental accomplishment, and the platform has been awarded a United States patent on this real time interactive prediction with several more pending that protect that achievement,” he said.

Players will be able to invite and make picks against their friends for fun using virtual chips, and in the future play against the field for cash prizes in territories where it is authorised.

iPro’s patented technology can give players more than 15,000 pick opportunities in every NFL game, each with dynamically changing odds based on the game status, team tendencies, players on the field and more.

“We’re changing the way people watch and enjoy football. With ringit!, fans are no longer passive viewers,” added David Ortiz, iPro’s chief product officer. “It brings a rapid-fire intensity to the game that you just don’t get from other fantasy sports, and as a result, makes watching the game a competition itself.

iPro co-founder, Melendres, previously served as IGT’s former executive vice president : Interactive, chief legal officer and corporate secretary.

Ortiz, is a highly-recognised video game industry executive known for his long-standing roles as senior producer and project lead for the EA SPORTS MADDEN NFL franchise.

The remainder of the team are former senior technical, product, and marketing veterans in the gaming industry, serving at prominent companies such as EA SPORTS, Microsoft, IGT, Sony and Double Down Casino.