AppBet is a new free-to-download betting account aggregator application launched on the iOS and Android platforms with Paddy Power, Betfair, Ladbrokes, BoyleSports and Betway.

The app enables customers to consolidate all betting accounts in one place, view their balances, place bet deposits and withdraw winnings without having to switch between apps. It currently offers the service on football and horse racing with other markets expected to follow shortly.

“We saw that in the growing mobile betting market, there was no easy and convenient way of managing your bookmaker accounts, knowing where your cash is or looking at what odds are best for the accounts with funds in,” said Martin Hodges, managing director and co-founder of AppBet. “There are some good odds comparison apps out there, but we felt it was possible to do better.

“With AppBet, instead of finding the best odds and then opening up the bookmaker’s app, you can search the odds and place your bet in one simple process. This saves time and can potentially lead to better odds in a fast-moving market.”