Betfair in mobile game deal with Odobo

HTML5 Developer Program, Odobo had entered into a new agreement with Betfair for the provision of new device-interoperable HTML5 games via the Odobo Marketplace.

The magnitude of the deal represents a significant milestone for Odobo, expanding distribution to around one million active Betfair customers in over 100 countries, Odobo said.

Under the terms of the deal, Betfair will gain immediate access to the 23 games currently live in the Odobo Marketplace along with a set of exclusive games commissioned from Odobo’s approved developers to coincide with the FIFA World Cup.

More than 60 additional titles are expected be made available through Betfair before the end of 2014.

Julian Jarvis, Chief Business Affairs Officer at Odobo, said: “We are delighted to have Betfair adopting our unique model – one that supports key stakeholders in the industry from game concept through to end user.”

Betfair is Odobo’s second major UK operator, the first Bet365 launched towards the end of last year.