Cellectivity in iPhone move

The UK mobile gambling technology provider Cellectivity has extended its white label Bet2Go sportsbetting activities into the competitive iPhone arena, augmenting its offering with a new range of casino games flowing from its partnership agreement with Plus-Five, a subsidiary of AliQuantum Gaming.

Early last (November) month, Cellectivity inked a deal with Plus-Five for mobile and web games under its Bet2Go brand (see previous InfoPowa report), allowing Bet2Go to offer users a range of poker, bingo, casino and slot games to supplement its sportsbetting service.

In terms of the agreement, Cellectivity was to launch a real-cash multi-player mobile poker service alongside casino and roulette games for several of the UK’s top mobile networks as soon as practicable.

“We have been planning to expand the Bet2Go brand, which is now firmly established in the UK, for a long time now and to finally be in a position to do so is very exciting indeed,” said chief exec Marcel Puyk at the time.

“Bet2Go customers will no longer have to register with multiple suppliers to get the full gaming experience as they can now get everything direct from Bet2Go.

“The launch of a new mobile poker application for real-money play is particularly exciting as there is no comparable service operating at this time.”

“We are delighted to be working together with AliQuantum to offer these services and expect to announce further deals in the future.“

The existing Bet2Go sportsbetting application allows punters to compare prices and place bets across a range of the UK’s leading bookmakers including Ladbrokes, Blue Square, Paddy Power, SkyBet, BoyleSports, Victor Chandler, William Hill and SportingBet, and customers are able to place bets on a combination of outcomes since the launch of the application’s multiple betting service in June.

“The relationship between Cellectivity and Plus-Five/AliQuantum will enable us to further expand our service with an increase in ‘white-labelling’,” said Andy Jones, CEO for AliQuantum.

“This creates a greater potential for not only Bet2Go to grow to a much wider and more diverse audience but also to offer these services to the online gambling market and enable any online casino or bookmaker to add a mobile channel effectively, quickly and economically in order to benefit from the expected growth in mobile wagering.”

The casino games will be carried on the iPhone product early in the new year.